What is Search Engine Optimization (SEO)?

SEO best practices for content and website optimization for higher search engine rankings have gained much attention. That is because every marketer wants to rank his web pages on Google search. Because of the constant Google algorithm update, some web owners are not sure about the best SEO techniques to apply.

Therefore, are you struggling to define the best SEO practices that will increase your Google search ranking? How good is your search engine ranking? Do you want to improve your SEO strategy?

If so, this post is for you.

Understandably, if you ask some marketers and website owners, you will find out that there are many more SEO issues they’re trying to solve. SEO experts are not left out. As the search algorithm continues to change, content marketers and search engine optimization experts must keep adapting to the latest trends to stay on top of their game.

What Is SEO?

Search engine optimization (SEO) is a marketing tactic focused on growing your visibility in organic (non-paid) search engine results to drive traffic to your site. Backlinko also described SEO as:

“Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.”

According to his descriptions above, the main objective of SEO is to boost your search engine rankings and drive organic traffic to your blog or website. That is why SEO is so important for your business. However, there are some creative juices — SEO best practices you must apply to help you improve content visibility and your chances of ranking high on SERPs.

But first, let us discuss how search engine optimization work.

How Does SEO Work?

For SEO to work for you, your blog or website should be search engine-friendly, meaning that your site is fast, responsive to mobile, has well-researched and high-quality content that users will find helpful. In this way, Google bot will crawl and index your pages faster.

It will help in improving your search engine rankings. For example, Google uses a search algorithm to analyze websites and blog content. Then the search engine crawler will offer a performance score according to its analysis of your site.

What SEO does in this regard is that it send signals to Google bot and other search engines that tell them your blog is excellent for indexing.